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The soft way to sharp business

Soft is a design studio in Sweden offering concepts and digital productions. We have created successful websites, business
presentations and campaigns for our clients since 1998.

Soft art

White on white

Ten years ago, Soft created a concept with painted plastic flowers and small objects that we painted with white wall paint and spray. Then we photographed and retouched the pictures for soft art we sell from our new shop.

Some Soft friends


New Client

New Ways of Worldmaking

IT enterprise Trust Anchor Group provide IoT and payment services in Sweden. Soft was commissioned to create a communication concept, logo, business card, web site, and business presentation to TAG.

New Content

IT Portfolio

IT integration specialist Zwapgrid has updated its product portfolio. Soft worked on the commercial messaging and packetizing in a project that resulted in a new web site in Wix

Soft Knowledge


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by Doing

Soft is a design studio in Stockholm, Sweden. We offer concepts and digital productions och solutions.

We create, design, write copy, daydream and contemplate your business challenges. We develop and produce web sites, print productions, presentations, 3D and video.


We are activists, hence we believe that every strategy, every meeting and all the planning has to emerge into communication activities rapidly.

We have created several successfull web sites, business presentations and campaign projects for our clients since the start in 1998.



Soft's Design has Effect

We provide a vide range of publishing products and services. Here are
the products and services that can generate effect and
business success fastest and easiest.




A Soft site has inspiring content and design and animated features. It is fast and easy to explore.

Up-to-date service sales involve digital presentations. Soft is a leading producer of presentations.


For two decades Soft has adviced B2B clients and managed drives, campaigns and service launches.

Soft’s content give personality to web sites, presentations, printed matter and social media channels.


With content, design and technology we generate growth and add value to our clients businesses.

Soft’s design is based on Scandinavian modernism but has a special attention for delicate details.



A Dynamic Duo

Soft’s co-worker are trained in design and creative writing and are educated in fine arts, literature, aesthetics, 3D, video and magazine design from universities and design and marketing institutes.

We continue to educate ourselves in software design and communication agency services such as facilitating to be able to deliver great services. Soft is owned by its co-workers and not a part of any network.

Alexander Johansson

CEO and Copywriter

Jimmy Håkansson

Art Director


Time for


Are you planning to release a new product or service? Or do you need to modernize and improve your brand profile, logotype and overall design?


Soft reklambyrå AB
Triewaldsgränd 2

SE - 111 29 Stockholm, Sweden

Telefon: +46-8-411 94 10

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© 2019 Soft reklambyrå

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