A decade ago we discussed how Soft could create a self-willed and unique image concept for our agency. In HOW magazine we found a white monochrome album with white-painted flowers. The artist said he had been inspired by The Beatles and The White Album from 1968. Some of us at Soft appreciated sculpture from the antique and the Renaissance and how the white classical ideal, as the German art historian Winckelmann called edle Einfalt und stille Größe (the noble simplicity and quiet grandeur), was still standing hundreds of years later. We wanted our art to be a part of that
classic mission. 
 

We bought small and simple objects that reflected our different personalities and some plastic flowers and painted them white with ordinary wall paint. The more delicate objects we had to spray with white spray paint. A few years later we added a concept of miniature figures in surrealistic scenes based on Märklin model figures.
 

We photographed the white objects we had created with a macro lens, often in our lightbox, and did some heavy artwork and retouch in Photoshop. Every artwork apart from the white neon led signs, are grand digital prints on matte photo paper, assembled with white passepartout and white frames.