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Glossy Concept to 
Big Data Experts

DigitalRoute is an international IT company with headquarters in Sweden that wanted to get into new business segments.
Soft created a concept with animations and attitude.


Digital Streams and
Physical Currents

DigitalRoute has a successful commercial history of developing billing software to telcos. In order to access new markets and segments, they wanted a dynamic design, less 2D than the one they had before and new and bold messages.


Experts in Data Science

Soft created the concept The Artisans of Smart Data with currents and water elements to depict the data streams running through data warehouses that DigitalRoute's experts can extract and refine into smarter business data that can be exported to other business systems and add value. We combined design with bold messages and wrote all the headlines to the new presentation and copy to the intro video.

Manage the Data Tsunami

The collaboration started with several workshops with stakeholders from marketing, sales, business innovation, and C-level management where the strategic, technical and tactical challenges were elaborated. Based on the findings from the workshops Soft presented four different conceptual solutions and DigitalRoute choose the concept with currents and water elements and we developed the concept with copywriting to key messages, headlines, body texts, and sales arguments, added more design and artwork, a video, a lot of video background materials and a new business presentation in HTML5 in Slides, with new icons and improved graphic design. 


DigitalRoute - Smart
Data Experts

Expanding into New Industry Sectors

The Swedish software company DigitalRoute has offices on three continents. They develop and integrate an ETL platform called MediationZone. Most clients are telcos and they have historically managed complex billing systems. But MediationZone and the data scientists at DigitalRoute are very versatile and their software solution can be used in many industries. In recent years DigitalRoute has expanded into new industry segments and they now have clients in the European utility sector too.

Soft's Services in the Project

Art Direction





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Soft reklambyrå AB
Triewaldsgränd 2

SE - 111 29 Stockholm, Sweden

Telefon: +46-8-411 94 10

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