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FX Trading in the
Speed of Light

Aphelion is the state where the earth is farthest from the sun. Based on the name of the enterprise we created a concept with astronomy 
combined with finance for the 
fintech company.


New Design, Web Site and Brand Manual

Aphelion required a responsive website and assigned Soft. Aphelion's previous design was anonymous and out of date. We focused on the company name Aphelion and what it means and the product brand Quasar and created a concept with galaxies in the universe and long headline messages about space, astronomy, FX trading and commercial success based on known quotes from astronauts, physicist, and philosophers.



Video backgrounds from Space

We designed and developed a new responsive website as a one-page with a few subpages with new content. The start page has a video background in the hero area at the top and an interactive counter show current prices on some of the most traded currency pairs. Later we also integrated the HR online application Teamtailor and designed Aphelion's according to the brand manual. The video at the top is shown on a television set at the front desk in Aphelion's headquarter in Stockholm.


Advanced Paper Crafts 

Aphelion's logotype that we designed almost a decade earlier was gently re-designed with a subtle tone between two red shades. We designed a new office profile, the kit contains the most complex papercraft we have ever done,  Aphelion's business cards, which include spray paint in two colours, pink and purple and manual letter embossing on each card.


We also developed templates to PowerPoint and Word and modernized and improved the business presentation in Slides and integrated some complex business models, IT processes and database where you could estimate future revenues with Quasar eFX based on the clients hit rate and quarterly turnover. The presentation in Slides also contained several video backgrounds and neat icons and graphic design. 


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Aphelion – A Fintech Company

Aphelion is a  Swedish software company in fintech. They provide a FX trade application that is used by banks all over the world. The value of the daily FX trade is 5 trillions USD. With a very fast eFX application, as Quasar eFX, Aphelion's clients can improve their hit rates and gain more orders and make more money. Aphelion has 50 co-workers and has been labeled Gasell (like a unicorn but in Swedish smaller monetary terms) by Swedish business magazine DI three times in the last decade.

Soft's Services in the Project

Art Direction

Web Design



Print materials

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Soft reklambyrå AB
Triewaldsgränd 2

SE - 111 29 Stockholm, Sweden

Telefon: +46-8-411 94 10

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